CREATIVE STRATEGY | BRANDING

Indiana University Visual Identity Refresh

As Indiana’s flagship university spanning 9 campuses across the state, the brand has been through many iterations over it’s 200+ year history. After a few disjointed efforts to modernize and unify the visual language, it was clear a design system that was accessible and consistent across the university system was needed.

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CAMPAIGN STRATEGY | DESIGN

Unboxed: Open up about mental health

Indiana University recognized that students across it’s campuses were struggling with their mental health which was contributing to diminished student success. A multi-channel campaign was developed to raise awareness of and introduce new additions to the tools and resources available to students.

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DESIGN RESEARCH | COLLABORATIVE INNOVATION

IU Bloomington Out of State Campaign

Following several successful cycles, the campaign was due for a data-informed strategy update, and recent university brand updates were an opportunity to test and refresh creative executions.

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CREATIVE STRATEGY | JOURNEY DESIGN

IU Kokomo student recruitment and yield journey

The student recruitment and yield journey is handled by several different offices which has previously led to a disconnected user journey. Strategic collaboration between stakeholders resulted in a cohesive experience for prospective students.

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More design work

Burningword Literary Journal
City of Firsts United State of Women Identity
Indiana University School of Medicine Magazine
Indiana University Kokomo Alumni Magazine
Solutions Salon & Spa Bridal Suite

  • "Wow! I can’t say enough about April Name! I was so impressed by how quickly she understood my wishlist. April was able to produce a graphic design theme for my event magazine that captured the brand attributes with a strong attention to detail. April’s approach allowed me to dream and took me on a great creative journey. I wouldn’t hesitate to work with her again."

    — Kalena James, City of Firsts United State of Women

  • "April is committed to knowing and understanding us so she can make who we are shine. Her forethought and anticipation of what we might need is the part of April where we get more than we expected and makes her an invaluable part of our team. With April as our designer, we now have a successful and consistent brand with a look and message to tell people who we are. Simply put, April is Awesome!"

    — Holly Ireland, Solutions Salon & Spa

A woman with long wavy hair, wearing a nose ring, layered necklaces, and a sleeveless top, sitting indoors next to a window with striped blinds and a colorful wall with abstract art.

Hey, I'm April!

I tap into design thinking and research to lead, collaborate, and craft strategic and purposeful creative that makes an impact for teams and their audiences. Whether it’s understanding the audience while designing, or discovering what makes my teammates and collaborators tick so I can support them and help them shine, people are at the heart of every choice I make.