Student recruitment
INDIANA UNIVERSITY KOKOMO
ROLES: Designer | Creative strategy | Photo art direction | Project management
TACTICS: Print | Email journey | Digital display | Out of Home | Environmental graphics
AWARDS: UCDA Honorable Mention, Redesign category
Record enrollment year over year was the result of this creative and energetic recruitment campaign for one of Indiana University’s regional campuses.
This campaign leaned into expressive colors, patterns, and typography to complement and add a vibrant, student-focused execution of IU’s brand. We focused on capturing students living their dreams as they work towards their degree and highlighting the unique value students experience at this campus.
This campaign also marked a season of new cross-functional collaboration fostered by the creative team, bringing a more cohesive user journey throughout the recruitment lifecycle.
