Out of State Recruitment

INDIANA UNIVERSITY BLOOMINGTON

ROLES: Creative strategy | Design research development and facilitation | Photo and video art direction | Design | Project management

TACTICS: Owned landing pages | Static and video paid social | Digital Display | Search | Print

This campaign consistently outperforms industry benchmarks for paid media, has seen steady increases in RFI form engagements, and has been a contributor to measurable growth in out of state undergraduate applications for Indiana University’s flagship campus in Bloomington.

In conjunction with a university brand refresh, the campaign was given a fresh look and feel. Our team designed a strategic focus group session to test the new creative direction with students to inform our choices.