The City of Firsts United State of Women event started our humble and without an identity. The event team brought me on as Creative Director and I developed a strong and unique identity system that has stayed with them as they have evolved from a strictly in-person event to a podcast and online education for women.

Designed to echo the strong connections built through the event, the chain-link circle surrounds the diamond celebrating the way the female attendees shine in their work and their lives. A neutral, yet feminine color palette anchors the identity.

Beyond the identity design, I created content for the event magazine for several years including writing and editing articles, and other event experience designs such as step and repeats, swag, and more.