ROLE: Marketing strategy | Creative direction | Design | User testing

The bridal beauty business was booming, and Solutions Salon & Spa wanted to enhance and optimize their offerings and the overall experience for brides.

While the salon and spa offered many bridal services, they were inconsistent and challenging for brides to navigate.

I worked with the guest services team to prototype and test processes and offerings. The result was a clear and organized service menu, a documented process, and an email journey to help guide the customer experience from inquiry through the wedding day.

In surveys, brides praised the experience as easy to navigate and an enhancement to their wedding.

Bridal suite advertising

SOLUTIONS SALON & SPA