Magazine system design

INDIANA UNIVERSITY SCHOOL OF MEDICINE

ROLE: Creative strategy | Design

Indiana University School of Medicine publishes an alumni magazine semi-annually. They came to us looking for a fresh and sleek new design system that would increase engagement and lean into a more editorial feel than their current layout which was packed with written content and minimal stiff imagery.

As the School of Medicine staff would be taking the design and putting it into use, we developed a repeatable system that gave them flexibility in their layouts while maintaining a cohesive look across content types.